This 360 promotion was design for retailers who offer the Iddeal Credit Card and ties manufacturers merchandise. The idea was to create hype and marketing for the upcoming holiday season utilizing the Iddeal Credit Card to inspire consumers to shop select jewelry pieces and to encourage retailers to sign up to become Iddeal Credit Card Members.
This campaign features: Print assets, Digital Assets, Email Marketing, Social Media Content, Sales Presentation, Counter top accent globe, Gift with purchase Ornamental Snow Globe, Ring Box, 30 Second TV Commercial and Radio Commercial. Our first eblast generated an instant sale and the inquiries keep coming.
With the jewelry industries most important tradeshow JCK coming up in June, my team was asked to come up with some posters that spoke to some of our corporate values. Being that we never take the easy route, my colleague and I cooked up an entire print and digital campaign that was is funny and memorable. We purchased USB wristbands and rented a photo booth with Boss-Like Props to really give customers an experience. It was a great ice breaker/talking point and the customers raved about it.
I created all print/digital assets (posters, duratrans, digital billboards) as well as several concepts and copy to launch this trade show experience/social media campaign complete. Customer enjoyed the fun experience of this campaign which made the company stand out in a sea of manufactures just selling rings.
With Valentine's on the horizon, my team and I created the Yes! Is Possible credit card campaign. It was a free promotional package to help retailers leverage jewelry sales by using the manufacture's consumer credit card. The promotion's assets included posters, duratrans, table signs, social media content and a customizable TV commercial. To inform retailers I created Email Newsletters and a presentation. This promotion was not only helpful in increasing our merchandise sales but also onboarding new credit card customers to increase our direct brand exposure.
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